When to use it ? Blue Ocean Strategy adds direction to the strategic management process. Development strategy often focuses solely on how to beat the competition. This will lead inevitably to create a red ocean scenario where competitors fight and weaken each other. In order to avoid falling into a red ocean scenario, the management team should ask and answer the 4 following questions…...

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Blue Ocean Strategy

What is it ? Blue Ocean strategy focuses attention on the creation of new markets at the product or service development stage. This concept is designed to encourage management to focus on uncontested markets. The Blue ocean strategy model encourage the innovation and influences the focus on the strategy development: instead of using competitors benchmark, management look beyond the limits of existing market boundaries to identify new market opportunities and create new value for customer…...

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