Blue Ocean Strategy
What is it ?
Blue Ocean strategy focuses attention on the creation of new markets at the product or service development stage.
This concept is designed to encourage management to focus on uncontested markets.
The Blue ocean strategy model encourage the innovation and influences the focus on the strategy development: instead of using competitors benchmark, management look beyond the limits of existing market boundaries to identify new market opportunities and create new value for customer…
août 20, 2019
décembre 26, 2017
septembre 12, 2017